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Post by account_disabled on Dec 26, 2023 2:21:36 GMT -8
Balay is premiering. The appliance brand presents, together with the creative agency Mrs. Rushmore, a new communication concept with the campaign “I have a friend in Balay” . The agency is behind the conceptualization of Balay's entire comprehensive communication change , which can be seen in a television spot, its new image and the new tone that will accompany the communications developed by the Spanish company from now on. The new communication territory of Balay , a company that over the years has been characterized by being close and familiar and that has the trust of millions of Spaniards, explores Phone Number List friendly relationships with real people. In a one-minute ad, we see customers of the brand who have a friend in Balay whom they turn to for advice and resolve their doubts regarding home appliances. That friend who is always there, who knows them and who wants the best for them. If you do not display the embedded video correctly, click here . In addition to the spot, which will have reductions of 30″, 20″ and 10″, the “I have a friend in Balay” campaign also includes radio spots (30″ and 25″), different pieces for the internet with video clips that you will see the light on social networks, press inserts and point of sale material . The campaign was launched on February 23 and it is planned that the different product ranges will be communicated with this same axis throughout the year.
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